SPORTO Digital Talk

On October 1 we will be joined by the accomplished sports marketer Ricardo Fort, Vice President at The Coca-Cola Company in charge of global sports and entertainment partnerships. Our first guests, who come from two extremely powerful global brands, will focus on their creating and exploiting the potential and seeking communication solutions for sports organisations and sponsorship brands in these unusual times.

Ricardo Fort, one of the world’s leading experts and opinion leaders in the field of sponsorship, who oversees company’s global portfolio of partnerships and events, including the ones with FIFA, UEFA, the International Olympic Committee, the Special Olympics, the McLaren F1 team, movie studios, record labels, the gaming industry and others, will focus on Coca-Cola’s Olympic sponsorship and the postponed Tokyo 2020 Olympic Games. We will also hear first-hand more about the current challenges and best practices from company’s work with different rights holders around the world and comment on the post-pandemic sponsorship landscape from a broader perspective.

The monthly virtual event (on the road to SPORTO 2021) will consist of a 15-minute presentation, a 25-minute interview and a 10-minute chat with registered participants.