SPORTO Conference



SPORTO is one of the Europe’s leading sports marketing and sponsorship conferences. SPORTO connects brands, rights holders, agencies, event organisers, athletes, students and other interested organizations and individuals within the sport business industry. SPORTO year-round aim is to offer an international platform for professional networking and knowledge sharing.
SPORTO programme content and discussions are connected to building brand equity in sport, sponsorship strategy and activation, communication and fan engagement through digital platforms, endorsement co-operations with athletes, event marketing, sports PR, Olympic marketing and other topics within the industry with one touch point – harnessing the power of sport.

In previous years SPORTO hosted many leading experts from the key industry players (rights holders, brands, agencies) such as the NBA, IOC, UEFA, FIFA, Wimbledon, WTA, Ironman, Red Bull Air Race, FC Barcelona, Real Madrid CF, Liverpool FC, Arsenal FC, Coca-Cola, Heineken, adidas, P&G, Havas Sports & Entertainment, Octagon, M&C Saatchi Sports & Entertainment, 7 League, Novak Đoković PR team, Ana Ivanović’s management company and exceptional individuals within the industry such as Patrick Nally, pioneer of modern sports marketing. SPORTO special guests include Olympic medal holders, world champions and other exceptional sports personalities.

last year we hosted around 400 delegates from 15 countries. Structure: brands 40%, sports properties 40%, agencies, media & other 20%.

Som SES-medlem erhåller du 20% rabatt på ordinarie biljettpris – uppge koden som finns angiven i inloggat läge på Mina Sidor vid bokning.


Wednesday, 20 November (prior to the event)
18:00 – 19:00 Digital workshop (guest: Scott Kegley / Minnesota Vikings, Head of Digital & Innovation)
20:00 Get-together with speakers & partners

Thursday, 21 November
09:45 Programme Start / Day 1
13:00 – 14:30 Lunch
17:45 Programme End
18:45 – 20:15 Dinner & Networking
20:45 – 21:30 SPORTO Awards & Brands Ceremony
21:45 SPORTO Party

Friday, 22 November
09:45 Programme Start / Day 2
14:15 Programme End
Lunch & Networking

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